SHINee to release their new fragrances

SHINee will be releasing their new fragrances this coming May! Popular cosmetic brand Etude House recently presented its newest fragrance ...

Krystal and Sulli are the new faces of Etude!

Etude reveals its new endorsers. F(x) members Krystal and Sulli will be joining SHINee as the new faces of cosmetic brand 'Etude" w...

Etude's Lee Hyosup, "Dara is the best than Song Hye Kyo"?

Someone asked if Dara's still Etude endorser which replied by Lee Hyosup, "Dara is forever muse etude. and the best of best model t...

Etude House Wins Three Awards In “Web Awards Korea”

On the 10th, Amore Pacific, the operator of global make-up brand, Etude House, announced that they have won Excellence awards in three categ...

[NEWS] Etude Has Highest Growth Rate In The Philippines Market Among Korean Cosmetics Brand!

The   Hallyu wave   craze has been spreading into the international market, making people all over the world interested in   K-Food   and   ...

[PICTURE] Poster released for Dara and SHINee's Etude Pink Play Concert 3

The concert would be held at the Olympic Hall (where YG Family con was held last year), and would also feature INFINITE, Busker Busker, and ...