The Hallyu wave craze has been spreading into the international market, making people all over the world interested in K-Food and K-Goods. Because of this, brands are enjoying the benefits both in the local market and international markets.
An Etude House representative said, “Boys Over Flowers actor, Lee Minho, became really popular because of the drama, and after him, we have Sandara Park as the endorsement model, it’s good for the company because they are from the hallyu wave,” he continued, “In fact, in the Philippines, Etude has recorded the highest growth rate compared to any other local cosmetic brand that were launched there,” he revealed.
Source: Nate
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara