Triple threat entertainer Lee Seung Gi and the now world phenomenon Psy were named the hottest endorsement models in the biz for the past month of November. The two achieved the same feat in October as well.
According to a poll conducted by CM Value of the Korea Advertisers Association, the two stars were #1 and #2, respectively, in terms of the most popular commercial faces.
Lee Seung Gi won 10.05% of the votes and Psy followed with 6.81%. Entertainers like Kim Tae Hee, Song Joong Ki, Kim Yuna, Kim Soo Hyun, and Sohn Yeon Jae trailed behind.
As if Lee Seung Gi and Psy didn’t draw in enough sales on their own, the two saw a synergy effect for their refrigerator commercial. The refrigerator, produced by Samsung, was ranked at the top, above other ads.
Source: KBS