Rookie group, EXO-K has been selected as the new endorsement models for the naturalistic cosmetic brand, “The Face Shop”.
On June 27th, an official from The Face Shop stated, “EXO-K members have good looking and powerful singing ability that overwhelm young people, so we expect that they will play a big role in making the brand-image younger and fresher.”
Even before their debut, EXO-K had been selected as the models of Calvin Klein jeans. However this is the first time they’ve been selected for a makeup brand. The group hopes to show another side of them through their endorsements and promotions.
Meanwhile, EXO-K will focus on overseas promotion and preparation of their new album.