The 2013 CNBlue Blue Moon World Tour takes CNBlue to major Asian cities including Hong Kong, Seoul, Taipei, Singapore and Bangkok through the spring and summer, and wraps up in Australia. CNBlue previously performed in Sydney for the 2011 Sydney K-Pop Music Fest where YesStyle was also a sponsor. This is the band's first time performing solo in Australia.
As an international retailer that promotes the work of Asian designers, YesStyle makes it a point to support up-and-coming and established Asian artists in fields besides fashion. Previously, YesStyle sponsored the Singapore stops of the Wonder Girls' Wonder World Tour 2012 as well as Show Luo's Show 2013 World Live Tour – Over the Limit. YesStyle also collaborated with YouTube artists David Choi and Clara C and sponsored Hong Kong star Eason Chan's DUO 2012concert in London.
YesStyle founder and CEO Joshua Lau stated, "We are committed to seeing Asian artists reach their full potential and are happy to support CNBlue and to see them do well on the international stage."
JK Entertainment expressed gratitude about the partnership. "We would like to thank YesStyle for being one of the official sponsors of the 2013 CNBlue Blue Moon World Tour's Australian shows. YesStyle has a strong online presence across Asia and among the K-pop fan community, and we are truly glad to have them on board."
CNBlue's tour supports their fifth EP, Re:Blue, which was released January 14, 2013. The four-piece band is set to perform their biggest hits, including "I'm a Loner," "In My Head" and "I'm Sorry," the lead single off Re:Blue.