Fashion hair specialist brand, Hair Couture, has signed a joint enterprise contract with Girls’ Generation and SM Entertainment.
Hair Couture revealed that they will be producing and distributing various fashion hair products starting June. Girls’ Generation has become one of the leading icons in fashion, will not only take part in promotional activities, but also in the planning and development for products.
Hair Couture CEO Kim Minseok said, “We’re planning to produce various products that match the characteristics and styles of Girls’ Generation. Since they’re Hallyu icons all over the world, we think we can receive a good response from the world market.”
Source: Soshified