Korean idol groups ZE:A and Girl's day are chosen as the main model for Bando Optical.
Bando Optical is a multi eye wear shop that sells Renoma, Autre, Andrekim, Paul Hueman eye wear and products of many other eye wear brands. Bando Optical expanding its market to Europe by making a collaboration with Europe fair marketing stock market.
Nowadays, many K-pop artists are modeling for various products. The growth of K-wave made companies to use K-pop artists as their models become a trend. Bando Optical chose Girl's Day because of their young and lively image, they also wanted the group to help them enter overseas markets like Japan and China.
Bando Optical's CEO Lee Sang Tak added, “As glasses became a part of fashion item, we wanted to express our brand image vivacious, young, and fashionable. With the image of ZE:A and our trustworthy image, we are expecting a synergy effect.”
Source: bntnews
Written by: Jenny @ DKPOPNEWS.NET