The sports brand LECAF (www.lecaf.co.kr) chose one of Korea’s top idol groups, MBLAQ, to be their models for the 2013 new semester line.
Every year, during the season of new semesters, LECAF produces a line of school bags for middle and high school students. For 2013, LECAF included clothing and shoes in the new semester line and MBLAQ was chosen to be its models.
As an idol group that holds a bright and healthy image as athletic idols, MBLAQ was chosen to be LECAF’s models because they fit in well with the company’s image. In particular, the targets for the new semester line are young boys and girls and MBLAQ was highly appraised for being modest and great role models for young teenagers.
Recently, MBLAQ had a photo shoot for LECAF’s 2013 new semester line in a studio located in the outskirts of Seoul and are planning to actively participate in marking the brand on- and offline starting from January of 2013.
Jeon Seung Bong, the manager of the marketing team, said, “LECAF has consistently come out with school bags that are comfortable and trendy. Recently, we’ve introduced the new semester line that consists of clothing and shoes that can be coordinated with the bags” and “Not long ago, the photo shoot for the line too place ad MBLAQ did a great job in digesting the style of the new semester line with their great looks and we are expecting an great response from the youth.”
Meanwhile, LECAF will be giving out stills of MBLAQ to their customers who make purchases from the new semester line during the months of January and February and hold fan-signing events throughout the country.
TRANSLATION: Hannah Kang @ TOPSTARNEWS