Lee Hyori's effect on advertisements is really amazing.
The broadcast of jTBC's "Entertainment Special" on December 7th revealed that,"After Lee Hyori became the spokeperson of a soju advertisement, they have sold over 2 billion bottles of soju".
Lee Hyori has been working as an advertising model for company L for 5 years. With each bottle costs about 3,000 won, the sales reached 6 trillion won. With 1-2 years of short term contracts in the advertising market, it's impossible for this amazing thing to be happened.
However, Hyori's contract with the liquor company ended last month. L soju company said,"Both side agreed that a new image was needed so we decided not to renew the contract with Lee Hyori"
Currently Kara's Hara, 4minute's Hyuna and Sistar's Hyorin are models for soju advertisement.
Written by Clover @ DKPOPNEWS.NET