Epik High finally made their highly-awaited comeback to the music scene!
On October 19th, Epik High released 7th album, ‘99’ as well as the full music videos for two title tracks, “UP” and “Don’t Hate Me”.
“UP” is a combination of Old school Hip Hop and Rock, and a unique ‘power-combi’ work done by the collaboration of Epik High and Park Bom from 2NE1. While “Don’t Hate Me” is a song that represents brave outsiders through Alternative Rock, as well as is the double title song promoting ‘Anti-Hate’ campaign.
Epik High named the album ‘99’ because the members madly love number ‘9’, the album includes 9 songs with various styles (plus one short tune), the title embraces the meaning of the music of “99% people, not upper 1%” and Epik High is celebrating their 9th year anniversary since debut.
The album also marks Epik High’s new start with YG Entertainment, and the members collaborated with YG producers Choice 37, Choi Pil Kang and DEE.P.
Check out the MVs below!