Friday, June 22, 2012

[NEWS] Maybelline New York-Japan collaborates with 2NE1


We’ve decided to have a collaboration with the popular Korean girl group 2NE1 for the new Cat Eye Mascara!!

It will be released in late August and this new volume mascara will make it easy to create cat-eyes.
The “Volume Express Magnum Cat Eyes Waterproof Mascara” will have a tie-up new song with the currently super popular k-pop artist 2NE1!

The PR presentation was held somewhere in Tokyo and BOM attended on behalf of the members.

“Volume Express Magnum Cat Eyes Waterproof Mascara” is the long-awaited new product from New York’s most popular “Volume Express Magnum Series”.
With collagen*1 and a small flick of the brush, the corner of your eyes and eyelashes will be attention grabbing as the cat eye look is generated.

In collaboration with 2NE1, we will deliver the “Cat Eye Look” to Japanese women!

[Product Information]
Product Name: “Volume Express Magnum Cat Eyes Waterproof Mascara”
Price: All one colour, 1200yen (1260 yen, including tax)

*Water-soluble collagen. Smooth support components.

Translated by : aNono @ygladies.com
Source: Maybelline NEW YORK – Japan