2NE1 represented K-pop idol stars at the Cannes Lions International Advertising Festival in Cannes, France.
Along with Cheil Worldwide South-East Asia, 2NE1 served as public speakers and talked about how the digital wave is helping in spreading K-Pop and the Korean Wave.
2NE1 became MTV Iggy’s Best New Band in the World in December 2011, and this year it was chosen as the most popular K-Pop star among K-Pop fans in France. Such achievements came without any local promotions, and this was what brought them to Cannes.
When asked whether 2NE1 feels the global popularity as a top K-Pop star, member CL said, “We were surprised at how fans from all over the world would made cover videos on YouTube of our songs. I think digital mediums such as YouTube brought down the boundaries in our music.”
About the question; how 2NE1 became so successful, she said, “I believe fans love us because our Korean passion, energy and our love toward music are contained in 2NE1’s music videos, performances and music.”
2NE1 gave 2NE1 TV as an example of the methods to communicate with their fans in the digital era, and said that while the group is powerful onstage, it is more comfortable when talking with fans anywhere else.
CL finished her speech with a big statement “2NE1 still has a lot to show,” she said. “Now, we’ll be changing the world.”
They also performed “Can’t Nobody” for the attendees.
The Cannes Lions is in its 59th year, and every year gathers globally renowned CEOs and creators.
The seminar which 2NE1 spoke at previously invited big stars such as will.i.am and Ono Yoko. This year, former President of the United States Bill Clinton, London Olympics organizing committee Chairperson Sebastian Coe, WPP President Martin Sorrell, Nike’s Vice-President Trevor Edwards and Sex and the City producer Michael Patrick King were present. 2NE1 strives to continue on its global road by announcing that it will hold a world tour titled New Evolution, becoming the first Korean girl group to go on a world tour.
Starting with its Seoul concert to take place from July 28-29, 2NE1 will continue through 10 cities in seven countries across Europe, the Americas and Asia with the help of Live Nation.
Source: YG Entertainment