Even if idol groups pour out to the point where you get sick of them, the ones who will make it will eventually stand out.
So many idol groups are being sent out, one after another, to the point that certainly the member names, but also the team names are hard to remember. It is a situation where the idol market is being over-flooded a little too quickly.
Currently, the music industry is returning the focus to idols, so producers and officials trying to hitchhike on this trend are moving fast. This is because they must send out rookies that can face the popular artists as soon as possible. Fortunately, it is full and overflowing with hopefuls dreaming to become idols. Out of these, they choose ones that seem sufficient and hurriedly form idol groups to make a product, but the probability of success is not very high.
The reason is that you can find them in many places. To release a product even just a day faster, some that don’t even have sufficient skills are being sent out, so live or performance ability is significantly dropping, so this cannot satisfy the demands of the population, making it common for these idols to be ignored. Not only this, but because so many artists are being spilled out, it is difficult to tell them apart. The majority are just left at that, nothing more or nothing less
Also, you cannot ignore the power of large-scale agencies. If a group is born within an idol’s company that already has a strong grip on the music industry as of now, interest naturally follows. Because they have the advantage of the help from the senior idols already promoting, confidence naturally comes to them, and on top of that, it makes you place your anticipation on them. Because of this, excluding the few idols countable on our fingers, the majority of idols don’t even have to chance to stand on a proper stage and must disappear without a sound.
However, within this situation, there are some that stand out. Combining the skill of capturing fans’ hearts and the heavy armor of a unique charm that is different from others, these who have bravely challenged the music industry are gathering the interest of the population. The representative names are EXO-K, B.A.P, JJ Project, and Ailee.
First, Ailee, through last year’s Chuseok special broadcast ‘Singer and Trainee,’ let herself be known as Wheesung’s student and with her powerful vocals and perfect performances, gathered popularity. Shortly after the debut, she put her name up as a runner-up for first place on a music program and secured a permanent spot in the program ‘Immortal Song,’ where the aristocracy of singers are gathered. As this was a special case for a rookie, it was a source for celebration.
EXO-K and B.A.P also draw eyes, as expected. First of all, EXO-K drew much interest as a group made by what is picked as the nation’s greatest large agency, SM Entertainment. Also, they drew anticipation through a new system of promoting in both Korea and China with what they call their twin group, EXO-M. They are showing performances that do not disappoint the expectations of female fans. Talent is talent, but also the flawless visuals played a big role in raising their popularity. Especially as the next leaders in K-Pop following TVXQ, SuperJunior, Girl’s Generation, and SHINee, they are receiving much anticipation.
Next, B.A.P is in the same likelihood. With their powerful performances that senior idols that could not even attempt to try, they caused shivers to go down people’s spines. Out of these, the role of 17-year Zelo, who is said to be the youngest of male idols, stands out. Pulling off a rap that is so fast that it is called ‘LTE rap,’ he is showing a side that makes it hard to believe that he is still in his teens. Along with this, they have captured fans’ hearts with their high-level performances full of charisma, using sprays, etc.
Here, news that a new big-issue rookie is coming forth is making existing idols nervous. Recently, JYP Entertainment revealed that they would display the most enjoyable project in history, JJ Project, and released teasers. JJ Project is made up of JB and Jr, who came out in ‘Dream High2.’ They revealed their faces and names early, and as much as they confirmed their potential to become singers within the drama, fans and officials will put much anticipation on them.
Indeed, out of these pouring idols, who will properly rise high to the top is an issue that receives much of our attention.
Source: Newsen
Translated by: Grace Park @ CXO